Imagine a group of musicians getting ready to play a show.

They might all be amazing on their instruments. Some of them could even be world-class.

And yes — they could play something together right away.

Musicians often share common scales, rhythms, and chord progressions, so a basic jam is possible even if they’ve never met before. Even if the don't speak the same language.

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But… a jam session is not the same as a well-prepared concert.

In that orchestra, you might have the greatest violinist, the best trumpet player in the world, the most precise drummer alive.

On paper, it looks like a guaranteed success.

But if they’ve never played together before, once the music starts, it will most likely turn into… one big mess.

And this is precisely what happens in many software projects.

A lot of development companies offer development services — if you want to build software, they’ll help you.

But what about UX/UI?

What about support?

What about marketing?

A bug-free app isn’t what determines success. It’s made up of many elements that all need to work together.

Normally, you’d have to piece all of this together on your own, using several different companies…

…unless the tech provider you ask for help is Rocksoft.

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A different approach: in-house teams working as one integrated unit.

What’s still rare on the market is a setup where the development team, UI/UX, support, and marketing all operate under one roof, but I can’t stress enough how convenient this is.

Imagine you have an idea for an application. Normally, you’d first present it to a software house to see if it’s technically doable. If it is, you’d then contact a UX/UI team and explain the entire plan again. They would later cooperate with the software house, trying to align things (and those who’ve been around long enough know that developers and designers often struggle to align 😉).

After launching the product, you’d hire a support team. At that stage, you’d once again explain what the product is about so they could help users... assuming it even has users by then?

You only find out after launch, because you didn’t validate earlier whether your idea even has a chance to survive. You could also hire a marketing agency, but if the product doesn’t make sense from a business standpoint, what exactly are they supposed to promote? Marketing can’t save a product that doesn’t make business sense.

What I’ve just described is a chaotic performance.

Even the best musicians -  in this case, separate companies - will most likely play out of sync, and nothing good will come of it.

That’s why it’s easier, more efficient, and cheaper to choose a solution where all these departments are one entity, working as a single organism.

Marketing can validate ideas early. Designers, knowing the technical capabilities of the dev team, propose solutions they know can be built. Support knows the product inside and out and can help users instantly.

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Different teams working together on building an app - how does it work in practice?

Development & design

Most digital project issues come from the gap between design and development. At Rocksoft, this long-standing conflict disappears because our teams stay aligned at all times. Our UX/UI designers understand the technical capabilities of the developers and design solutions that are scalable and efficient to implement. At the same time, developers are involved early in the design process and understand user intent. As a result, the code fully supports the UX/UI vision.

You get a product that is beautiful, intuitive, and built on solid, future-ready code.

Curious how our designers and developers stay aligned day to day? In his article “Design system through a developer’s eye”, Rocksoft developer Łukasz Polok shows how early collaboration, shared tools, and real projects help turn UX ideas into clean, scalable code.

In-house marketing

Even the best product needs a strategy to reach its audience. That’s why our marketing team isn’t added at the end, but it’s part of the process from day one. This is a key difference. Rocksoft’s marketing team gets involved at the idea stage, checking whether the idea makes sense on the market.

This is a huge advantage, especially since you’re also supported by Rocksoft team members who have already built many products like yours. They know what to expect and how to support business success already during development.

This approach didn’t happen by accident. Our in-house marketing team, Diligently, was born naturally inside Rocksoft because we couldn't find an marketing agency that could understand the way tech companies works. Learn more about how having marketing and development under one roof helps verify ideas early, avoid blind investment, and support real business results from day one.

In-house support

Your users talk to people who know the product inside out, because they were there from the beginning and work side by side with the creators. No time is wasted explaining the app. Internal support acts as a direct feedback channel, passing user feedback and bug reports directly to developers and designers. Thanks to this fast feedback loop, issues are fixed quickly and the product grows based on real user needs.

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Play a concert set up for success

If you’re looking for a partner who replaces a chaotic orchestra of external agencies with one well-coordinated internal team, Rocksoft is ready to conduct.

Take the first step toward a seamless solution - contact us and tell us about your idea. We’ll be happy to help!

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