When marketing becomes the bottleneck

If you’re running a tech company, you probably know this feeling:

your product is good, your team is strong, you deliver real value —  but somehow, the world doesn’t hear about it the way it should.

That was us too.

Rocksoft has been building software since 2013.

We’ve delivered apps, automations, integrations, custom systems — and even our own products like Pelican and Lengi.

But one thing kept slowing us down:

We couldn’t find a marketing partner who truly understood how tech companies work.

Agencies were great at pretty graphics, generic content, and quick wins —

but completely missed the nuances that matter in our world:

• how to communicate complex systems in a way that nontechnical clients understand,

• how to use AI without promising magic,

• how to actually get leads in the tech industry, not vanity metrics.

And when you’re building software, you don’t have time to teach your agency your entire stack.

So we reached a point where we had two options:

(1) keep searching… or (2) build the partner we needed.

We chose the second path.

Diligently was born from necessity, not strategy decks

Around 2021 we started doing marketing “on the side” — landing pages, SEO fixes, social posts. It helped, especially with clients who were struggling with the same problems we had.

By 2024 it became clear:

Rocksoft needed to focus on building great software.

And Diligently needed to focus on helping tech companies grow.

So we split the two worlds — and that was the moment everything clicked.

Diligently didn’t start as an agency.

It started as a solution to a shared pain among founders:

“My product is strong, but I need someone who understands both marketing and tech.”

Why founders trust Diligently: the hard work advantage

Here’s a truth most founders know but few say out loud:

Many marketing agencies work less than the companies they serve.

Lots of calls.

Lots of decks.

Lots of fluff.

Little impact.

That’s not how Rocksoft operates.

It’s not how we’re wired.

Our culture has always been about hard work, ownership, and meaningful results — and we carried that straight into Diligently.

That’s why the agency was named Diligently.

Because diligence is not just effort — it’s focused effort.

The kind that moves things forward when they get hard.

We challenge our clients.

We ask uncomfortable questions.

We push through when something requires more than “good enough”.

Founders recognize that.

Because they built their own companies the same way.

What changed after the first year

Today, Diligently supports Rocksoft’s clients with:

• high-performance websites,

• SEO that actually understands the tech ecosystem,

• content marketing built for both Google and LLMs,

• visual identity,

• Shopify development,

• paid ads,

• product pages and launch support,

• and deep cooperation with tech teams.

But the biggest change wasn’t in the services.

It was in the alignment.

Software + marketing finally work as one machine.

Projects launch smoother.

Clients grow faster.

And founders see results that match the quality of their product.

The hidden benefit: we became better partners

When you combine tech and marketing under one roof, something unexpected happens:

You start understanding clients on a deeper level.

We don’t think about campaigns separately from architecture.

We don’t think about websites separately from integrations.

We don’t think about SEO separately from the product roadmap.

It’s all connected.

And founders feel that.

Because that’s exactly how they think.

A year later, was it worth it?

Yes.

Not because everything was easy — it wasn’t.

But because creating Diligently made us a better partner for our clients.

It gave Rocksoft what it always lacked:

a way to communicate our value clearly, consistently, and at the same standard as our software.

And it gave our clients something even more important:

a marketing partner who understands what it means to build a tech company from the inside.

What’s next

We’re still learning.

Still refining.

Still climbing — as our brand story says.

But after the first year of Diligently, one thing is certain:

Great software needs great visibility.

And founders deserve a partner who works as hard as they do.

If you’d like help with your product’s visibility, website, SEO, or marketing strategy —

we’re here, building both sides of the mountain.