Rocksoft is a software house with around 30 employees, providing programming services to countries around the world.

Diligently, on the other hand, is a marketing agency that offers a range of marketing services: websites, branding, advertising, and more.

What connects these two companies?

Well, they work under one roof.

Long story short: Diligently was born within Rocksoft as a response to the needs of our clients.

If you’re interested in the full story of how this happened, I recommend checking out our article on why we built a marketing agency inside a software house, but that’s not what this post is about.

In this article, we will focus on how a software house and a marketing agency work together - a pairing that might seem unusual at first, yet turns out to be critically effective.

Why does such close cooperation between a software house and a marketing agency make sense?

After all, they are different industries - one is dedicated to creating software, and the other to marketing. How is this supposed to align?

They don’t merge into one organization; they simply operate side by side, each taking care of its own business.

However, there are certain points when this way of working becomes key to the project’s success.

1. Marketing that finally understands the software industry

I believe this is one of the biggest advantages. It was also one of the main reasons the idea of creating a marketing agency within Rocksoft was born: we wanted to build our online presence, but the companies we approached for help simply didn't understand our industry.

This was a key obstacle.

One that led to the creation of the Diligently brand.

Because it originated from a strictly technical company, Diligently was knowledgeable about technology like no other agency. This finally allowed Rocksoft to spread its wings.

And this is now a huge asset for other technology companies - a marketing agency that perfectly understands what their difficult industry is all about, because it was born from a company just like theirs. For the client, this means better quality time and greater momentum, as they no longer have to try and explain everything to someone unfamiliar with the subject.

2. Quick verification instead of blind investment

This is another HUGE advantage in today's environment.

The operation of software houses today usually follows a process that looks like this:

1. A client approaches the software house.
2. The software house listens and tries to understand the concept.
3. The process of creating the application/software or similar begins.
4. The application is launched into the world after the work is complete.

There is one crucial problem in this process: whether your application will be a success is often a matter of luck.

You don't know if people will even want to use your product. You might think your idea will be a revolutionary new app that will change the lives of millions worldwide, but trust us, reality in such situations is often brutal. We're not saying this to worry you; we've just been in this industry for over 10 years and we’ve seen firsthand how things really look.

That’s why, before you put your idea on the market, you need some form of product validation. And as we said earlier, plenty of people skip this step, sometimes accidentally, sometimes because they don’t really understand how important it is.

This is precisely where a marketing agency built into a software house really makes a difference.

Now, when you need to create a new application, the marketing agency can first help you challenge the idea:

• What can be expected after launch?
• Would people be interested?
• Could it be profitable?

All of this can be checked using things like a dedicated landing page, visibility and competitor analysis, or an advertising campaign. This can save you a massive amount of time and money and allow for potential course correction or a complete pivot.

3. Convenience and trust: everything handled by one trusted partner

Before the agency was founded, Rocksoft's clients often came to us asking if we could also handle other marketing-related tasks, such as creating a website.

Instead of sending them to other marketing agencies, where they would have to explain the entire concept from scratch and hope for the best, we can now offer them help from someone they already know and trust. Clients can entrust both the product creation and its marketing to a single company that has experience in both areas.

Summary

These are the three main benefits of having a software house and a marketing agency working this closely. There are also other smaller perks; for example, the UX/UI team can work directly with the people responsible for visual identity, or the whole project can be built in one place.

But for the purpose of this piece, though, the three points above are enough to show how the setup works.

If you’re planning to build an app and want a tech partner who not only handles the technical side, but also genuinely cares about the success of the whole venture, get in touch - we’re here to help!

Learn more about Diligently - hard-working marketing agency for tech companies.