arrow pointing right

Back to Case Studies

AI Chat: a smarter way to help visitors uncover what they’re truly looking for 

About the project

The goal was to make it easier for visitors to find relevant blog articles without a traditional search bar. We built and embedded an AI chatbot, connected it to the blog’s live content and fine-tuned its responses, aiming for the assistant to answer open-ended questions and suggests articles with short summaries and direct links. 

Technology

Microsoft Copilot Studio

JSON metadata integration

Services

Integration

Automation

Industry

Artificial Intelligence Solution

User ExperienceEnhancement

The challenge

Our blog didn’t have a search bar. And while that’s not unusual, it can make things harder for new visitors who don’t know exactly what they’re looking for.

We started thinking: what if a user could just describe what they’re interested in, and the site would guide them to a few relevant posts?

That’s how the idea for an AI chat-based search assistant came about.

Objectives

#1

Make it easier for visitors to find relevant blog posts without a traditional search bar.

#2

Use AI to handle open-ended questions and guide users to the right content.

#3

Make it easier for visitors to find relevant blog posts without a traditional search bar.

How did we do it?

1

0

0

0

1

1

1

0

1

0

0

0

1

1

1

0

1

0

0

0

1

1

1

0

1

0

0

0

1

1

1

0

1

0

0

0

1

1

1

0

1

1

1

0

0

1

10

1

1

1

1

0

0

1

10

1

1

1

1

0

0

1

10

1

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

0

0

0

1

1

1

0

1

1

1

0

0

1

10

1

1

0

1

0

1

0

1

0

0

0

1

1

1

1

1

0

1

1

0

0

1

0

1

1

1. Picked the platform

We chose Microsoft Copilot Studio for its no-code setup, built-in GPT-based AI, and ability to connect to external data sources without extra plugins.

1

1

1

0

0

1

10

1

1

0

0

0

1

1

1

0

1

0

1

0

1

0

1

0

2. Linked it to the blog

We chose Microsoft Copilot Studio for its no-code setup, built-in GPT-based AI, and ability to connect to external data sources without extra plugins.

1

0

0

0

1

1

1

0

1

1

1

0

0

1

10

1

1

0

1

0

1

0

1

0

0

0

1

1

1

1

1

0

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

0

0

0

1

1

1

0

3. Added an article list

We prepared and uploaded a JSON file with all article titles, links, and short descriptions. This gave the bot a reliable reference when generating answers.

1

1

1

0

0

1

10

1

0

0

1

1

1

1

1

0

1

1

0

0

1

0

1

1

4. Tweaked the answers

In Copilot Studio we fine-tuned the bot’s system prompts so replies stay short, clear, and always include direct article links.

1

0

0

0

1

1

1

0

1

1

1

0

0

1

10

1

1

0

1

0

1

0

1

0

0

0

1

1

1

1

1

0

0

0

1

1

1

1

1

0

1

1

0

0

1

0

1

1

1

0

0

0

1

1

1

0

1

0

1

0

1

0

1

0

5. Put it on the site

The Copilot embed script was added to the blog page, and the chatbot window styling was adjusted with CSS so it matched Rocksoft’s site design.

1

0

1

0

1

0

1

0

0

0

1

1

1

1

1

0

1

1

0

0

1

0

1

1

1

0

0

0

1

1

1

0

1

1

1

0

0

1

10

1

1

1

1

0

0

1

10

1

1

0

1

0

1

0

1

0

0

0

1

1

1

1

1

0

1

1

0

0

1

0

1

1

1

1

1

0

0

1

10

1

1

1

1

0

0

1

10

1

1

0

0

0

1

1

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

1

1

0

0

1

10

1

1

1

1

0

0

1

10

1

1

0

0

0

1

1

1

0

1

0

0

0

1

1

1

0

1

0

0

0

1

1

1

0

1

1

1

0

0

1

10

1

1

1

1

0

0

1

10

1

1

1

1

0

0

1

10

1

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

0

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1

1

0

0

1

0

1

1

1. Picked the platform

We chose Microsoft Copilot Studio for its no-code setup, built-in GPT-based AI, and ability to connect to external data sources without extra plugins.

2. Linked it to the blog

We chose Microsoft Copilot Studio for its no-code setup, built-in GPT-based AI, and ability to connect to external data sources without extra plugins.

3. Added an article list

We prepared and uploaded a JSON file with all article titles, links, and short descriptions. This gave the bot a reliable reference when generating answers.

4. Tweaked the answers

In Copilot Studio we fine-tuned the bot’s system prompts so replies stay short, clear, and always include direct article links.

5. Put it on the site

The Copilot embed script was added to the blog page, and the chatbot window styling was adjusted with CSS so it matched Rocksoft’s site design.

Development process:

Step 1

Step 2

Step 3

Step 4

The outcome

The bot works!

Visitors can now search the blog just by asking a question — no need for a search bar.

The bot gives 2–4 relevant articles in seconds, each with a short description and a direct link.

It understands open-ended queries like “articles about cybersecurity best practices” or “how Rocksoft uses DesignOps”.

The feature is fully live on the Rocksoft blog and works on both desktop and mobile.

Setup required no custom backend — everything runs through Microsoft Copilot Studio.

Try it yourself on our blog page! If you're not sure where to start, just ask a question, it might save you a few clicks.

arrow pointing right

80

Articles in database (and still counting...) 

4

+

People involved 

6

tools and integrations used